The Robo Pope

Acquiring new customers is the fundamental objective of sales personnel in a host of sectors. In the financial services field, sales reps are constantly looking to establish their book of business in the most streamlined manner. SRCList is a contact list provider that a sales representative can choose to use to gain qualified lead lists. They provide sales leads to aid sales representatives in building their clientele faster.

Mortgage Field Sales Representatives, who choose to use SRCList.com, obtain sales lead lists suited to their businesses. The contact lists that SRCList provides financial services sales representatives contain names of those liable to possibly wanting financial services from reputable professionals. These quality lead lists mean a sales representative can get to work selling their services. Time saved hunting down sales lead lists can now be put to use that is more prosperous.

A SRCList contact list focuses on providing current information on prospective clients for sales professionals. However, their allegiance is to giving qualified contact lists. A qualified lead is someone who can afford financial services in the first place. A qualified lead is also an individual who has declared an interest in possibly acquiring some type of financial services product. In other words, they are mindful of a need they have for select financial services.

In the field for roughly eleven years, SRCList allows sales reps to buy the size file they can well negotiate in the next ninety-day period. The Company works with their partners to refine and develop their collection approach. In this way, they work to achieve their goal of always supplying sales lead lists that are relevant to financial services industry sales professionals. For example, a sales rep looking to buy an Annuity Prospect List will receive a list where everyone on the file earns $100k or more.

SRCList.com carries on to provide services that help Insurance, Investment, and Mortgage Field Sales Professionals improve their conversion ratios. They understand that having quality sales leads is crucial to financial services sales reps’ success. SRCList’s commitment is to always providing contact lists that contain the names of those who can afford, and have an tendency towards buying financial services products.

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The duties performed in voice over jobs may not be as difficult as some other occupations. However, there is unquestionably more to voice over jobs than many people may believe. Depending on your skill level and life style, voice over work can feel like one of the best jobs in the world. For other people, it may not be worth your time and efforts. Anyone searching for voice over jobs mainly for the big payout, managing a day’s worth of work in half the time, or the aspect of easy money need not apply. Voice over work is simple for the true professionals and rewarding once you gain some time in the area, but for anyone just getting started, it is much harder than expected.

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This type of marketing is very much like e-bay. Your site pushes various products and for your effort, you’ll get a cut from each sale or lead. There isn’t as much work required, fewer operating costs, it works 24/7, and what is even better, it is comparatively easy to pick up. At the beginning, you must make up your mind just what niche market most suits your business style. A great way to go about this is, find out what a specific set of individuals are anticipating, and find out a means to deal with those issues. A simple method of doing this is finding specific sets of extremely drilled down longtail keywords or phrases; broadly speaking people search for these less often, but they will convert far more into sales. These crucial keywords can be obtained by using Micro Niche Finder or or a a similar application. Data gathered from Micro Niche Finder or other programs or computer software produces a list of related terms providing valuable information to get a headstart when it comes to ranking on an internet search engine.

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To start with, you must decide precisely which niche market best suits your business style. To do this, you need to find out what a certain customer profile is looking for, and then discover how you can help them. One of the most effective ways to determine this is finding specific narrow keywords; broadly speaking customers look for these less, but more of these convert. These essential keywords can be found by using Micro Niche Finder or or a a similar program. The data gathered from this computer program or other applications and services compiles related terminology in an extensive list format providing worthwhile targets to get a good listing in the search engines and generate traffic.

Further info is supplied from Micro Niche Finder, for example how many searches each word or phrase gets, precisely how many different internet sites use those keywords, even competitor details. Ultimately, the information returned can identify suitable domains, subject matter for your internet site, and reveal the best sales opportunities.

Construction of a website is next; however you still have some fundamental things to do. Having the top ranking on web based search engines needs the fine tuning of your web site. Applications such as SEO Elite should make this easy. This application automatically examines the web sites of the competition and can advise you exactly what you should do to have good rankings in the search engine results. With programs such as SEO Elite, data generated by the program tells you where to get links, the most profitable keywords, and even information on where and how to upload articles. In short, the data created are much like to the suggestions that an SEO professional may offer. Once you settle on your niche, have your product advertisements, and your website has been constructed, then you are ready to get your website up in the search results. You will collect a regular pay check and question why you doubted that affiliate marketing would work for you!

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When it comes to marketing, do you ever feel like you are at the mercy of the tides - following up on a referral here, chasing a lead there and more often than not ending up battered and bruised by the rocks along the shoreline? There is a simple solution. It is a solution that will put you in control of your marketing efforts and help assure a steady flow of prospective clients: develop and use a contact management database.

Now what could be simpler? And if you invest in developing your database, like an investment in a great stock or mutual fund, your return will be many times the initial investment. As with most things knowing what needs to be done is simple. Actually doing them or doing them successfully is a little bit more complicated. That is why so many of us have contact management databases like ACT! or Goldmine installed on our computers with nary a name entered in while we continue to be tossed about helplessly like a seashell in the marketing tide.

Gain control of your marketing efforts now!

Set-up a contact management database - Pick a program - ACT! and Goldmine are popular contact management databases. Outlook may even work if you’re just getting started. And coaches should definitely explore Client Compass www.clientcompass.com, a customized business management software including a client and prospect database, developed for coaches by coaches. Talk to other people in your line of business to see what they are using and what they like and dislike about the program. Give some thought to how you might use the database and what types of information you want to collect.

Here are some general things to consider as you start this process:

• Have one list. Setting up multiple lists for example one with everyone you met at one networking event, another with names from a second networking event and a third from a mailing list you purchased leads to duplicates that at best needlessly increases costs and at worst irritates your prospective clients with duplicate mailings. Be especially careful of this when doing mass e-mailing.

• Set-up fields so contacts can be sorted in multiple ways. For example, you would want to include fields for the source of the name; the type of business the individual is in; which of your products/services they are most likely to be interested in; and whether they are a suspect, prospect, potential referral source, current client, past client, etc.

• Determine other purposes for which you may want to use the database. Client Compass for example has a multitude of functions helpful to managing a coaching practice including client and prospect information tracking, coaching call summaries, administration, marketing and invoicing. There’s even a credit card billing option. Goldmine can be used to track both opportunities (proposals that you might have out and the status of the proposals) as well as active projects - especially helpful for consulting projects where multiple people may be involved.

• Be sure you can easily use the names for direct mail and e-mail purposes. The database program should have the capability to do merge mailings and e-mails to selected groups or the ability to export to other programs such as Excel so mail merges can be accomplished.

Invest in the technology and the assistance necessary to set-up a functional database system because this is one of the most valuable tools in constructing an effective marketing program.

Feed the database on a regular basis. The best designed database with all the latest technological bells and whistles is useless if it doesn’t have any names in it. The primary objective of much of your promotional efforts should be obtaining contact information for individuals who fit the profile of your target customer. You can then enter this information into your database and begin the relationship development process with these individuals.

So how can you feed your database?

• Networking. When you are networking be sure to ask for the cards of the people you meet who could be prospective customers. In fact, it is much more important to obtain their card than it is to give them your card.

• Speaking. When you speak or do presentations be sure you have a mechanism for obtaining the names of the people in attendance. A door prize is one good way to do this.

• Writing. If you write articles be sure to invite readers to your website to sign-up for your regular newsletter or a free guide.

• Direct mail and advertising. With a few exceptions, the goal of direct mail or advertising should not be to make a sale. It should be to obtain contact information so you can continue to market to those individuals who have shown an interest in your services. Therefore your promotional pieces should be designed to get a maximum number of people with even a slight interest in your services to provide you their contact information. Giving away a free guide is one excellent way to accomplish this.

Obviously once you have contact information it must be entered into the database. The 500 cards you collected through networking activities last year aren’t doing much good wrapped in a rubber band lying in desk drawer. If you get even a few business cards a week that need to be entered into the database it is well worth an investment in a card scanning program such as CardScan. Be sure the program you select allows export of the contact information to the contact database program you will be using. In fact, a program like CardScan could serve as the primary contact management system if you are just getting started. If adding names to your database is something you just never seem to get done the investment in some administrative support to accomplish this task can pay off handsomely.

Consistently nurture the names in the database. A great database with hundreds or even thousands of names in it is useless unless you actually have contact with the names in the database. This is a topic for another article or even a whole book. At a minimum there should be follow-up with every contact shortly after you receive their contact information (i.e. a note or e-mail to someone you met at a networking event within a few days of meeting them) and regular, planned contact with them at least monthly going forward. With today’s technology much of this can be automated.

Protect this valuable asset. Your contact database is one of your most valuable assets. Be sure you protect it. Do regular back-ups and store these back-ups off site. For about the cost of a week’s worth of Starbuck’s coffee you can have all of your files backed up automatically each night and stored on a remote server. What would be the cost of replacing your contact database?

Get your feet planted solidly in the sand. Invest in developing, maintaining and using a contact management database to harness the power of the marketing tides and generate the leads you need to grow the business of your dreams.

© 2005 STRATEGIES-BY-DESIGN.

Julie Chance is president of Strategies-by-Design, a Dallas-based marketing consulting firm specializing in marketing programs for professional service firms and specialty retailers. If you are interested in finding out more about how to gain control of your marketing efforts and assure a steady flow of prospective clients, Julie invites you to sign-up for their free marketing tips newsletter at http://www.strategies-by-design.com

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