The Robo Pope

Is there life ( extraterrestrial life or any other form of life) elsewhere in the universe…..a universe consisting of millions of galaxies, nebulas, blackholes, millions and millions of stars, unknown planets and other heavenly bodies millions of light years away from our solar system ?
This we don’t know, but we must bear in mind not to rule out the possibility of the existance of some form of life.

Life inside our solar system

The earth, as we already know, is unique in terms of life.
It’s size, atmosphere, temperature, distance from the sun, oxygen, and liquid water make earth a planet of life.

The remaining planets are not capable of sustaining life, the reasons being; extreme temperatures, no liquid water, etc.
Mars in fact,is the only planet in our solar system
where life may have existed, life meaning microscopic life.From a scientist point of view, it’s unlikely to encounter martian life in the form of extraterrestrials.

What about the “face” on Mars?

The “face” on Mars is considered by some as evidence of extraterrestrial life on this planet.
The face in the Cydonia region is actually a natural formation, hill or mountain and is not an artificial structure created by extraterrestrials ( aliens).
And what about water and life on Europa one of Jupiters innermost satellites?
Allthough there is no evidence of liquid water on any of the planets, scientists believe liquid water may exist underneath
Europa’s ice crust.

Search for life ( extraterrestrial life and other forms of
life ) in the universe

With today’s most modern and advanced space technology,unmanned space probes and other forms of spacecraft,telescopes,it has become possible to explore unknown heavenly bodies far beyond our field of vision…..to unlock the mysteries of the universe…..to gather space data…..
If there is life out there, scientists will find it.

SETI - Search for Extraterrestrial Intelligence
Project Phoenix

The purpose of Project Phoenix run by the SETI institute is to detect signals coming from unknown intelligence.

SETI focuses on certain stars which appear to be orbited by potentially inhabited planets.

A radio telescope is used in the process.

There are, of course, other radio telescopes in different countries searching space for extraterrestrial signals.

Author: Owen Noome
Link to website http://www.allexplore.com

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In 1995 a new era of accessibility for disabled people began. The Disability Discrimination Act was passed, stating that:

“It is unlawful for a service provider to discriminate against a disabled person by refusing to provide any service which it provides to members of the public.”

A website is regarded as a service and the RNIB (Royal National Institute for the Blind) and DRC (Disability Rights Commission) have been quick to apply pressure on to organisations to push this law into practice. Indeed, the DRC has now published its formal investigation into 1000 websites (http://www.drc-gb.org/publicationsandreports/2.pdf).

So, how do disabled people access the Internet? There are a number of different ways depending on their particular disability:

Blind users

Internet users who have no sight at all utilize a screen reader, which reads the content of the web page, or rather the HTML (HyperText Markup Language) code of the page, back to them. These machines sift through the HTML code and the technology deciphers what needs to be read aloud and what should be ignored. IBM’s screen reader can be downloaded for a free 30-day trial at http://www-3.ibm.com/able/solution_offerings/hpr.html. Once you have downloaded it, go to your website, turn your monitor off, and try to navigate your website.

Partial/poor sight

To take full advantage of the Internet, users with partial or poor sight need to be able to enlarge the text on web pages. To verify that your website allows them to achieve this on Internet Explorer, go to View > Font size > Largest. If your site is accessible to this group of users then the size of the text throughout the page will increase. Users with poor vision can also use a screen magnifier. You can download a free screen magnifier at http://www.magnifiers.org/links/Download_Software/Screen_Magnifiers/ and see for yourself.

Colour blindness

It is estimated that one in 12 men and one in 200 women have some form of colour blindness (http://www.iee.org/Policy/Areas/Health/cvdintro.cfm). You can check how Internet users with different strains of colour blindness are viewing your website at http://www.tesspub.com/colours.html.

Deaf users

Deaf users are able to access the Internet in much the same way as able-bodied people with one key exception - audio content. If it is a key function of your website for people to be able to hear a message, then be sure to provide written transcripts.

Keyboard/voice only users

Some of your site users do not have access to a mouse when browsing the Internet. Try putting yourself in their position by navigating your website using only tab, shift-tab, and the return keys.

Other users

Other people who may access your website that have disadvantages include:

1. Epileptic users who must always be careful to avoid seeing flickering between 2 and 55 Hz

2. Web users from outside your industry who may not understand industry jargon or acronyms

3. Web users whose first language is not English and who may not be able to comprehend complicated language

To really put yourself in the position of one of these web users try out the DRC’s inaccessible website demonstration at www.drc-gb.org/open4all/newsroom/website6.asp.

About The Author

This article was written by Trenton Moss. He’s crazy about web usability and accessibility - so crazy that he went and started his own web usability and accessibility consultancy (Webcredible - http://www.webcredible.co.uk) to help make the Internet a better place for everyone.

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I’ll show you 8 simple steps how you can follow extremely simple steps and procedures to maintain a spectacular landscape beauty. Here goes.

Get to know your grass.

Grass grows at their optimum growth rate at the first 6 weeks of spring. Don’t abandon them without proper water, fertilization and mowing. Talking about fertilization, most of us should know that the best time to apply it is not during spring but the during the last fall. It is recommended that the best month to fertilize your lawn is in late May. The main reason why fertilizing during spring is not such a good idea due to the fact that the occurrence of top growth stimulated by the fertilization combined with the rain will create thin skinned grass which will be highly vulnerable to disease.

Know your mowing timetable.

Before you cut your grass for the first time in the spring, try changing the height of cut on your mower blade so that the grass is cut at 3", giving your grass a nice cut from a present 4 inch tall. You don’t want to overcut your grass as the major food source lies in the tip and removing it simply means more food will be used to grow new tips and less food for the root.

Get a proper watering schedule.

It’s pretty normal to see gardeners to rely solely on the rain for the constant water supply. But it’s also not such a bad idea to turn on the sprinkler to provide sufficient water supply to your grass. Most lawns will benefit from an inch to and inch and a half of water every 7 to 10 days. You should also take into consideration of determining your watering routines from other factors such as soil variations, weather conditions and type of grasses.

Maintain your mower blade.

Trimming your grass with a blunt and unmanaged blade will cause massive water loss and makes your grass more vulnerable to diseases. Most likely, you’ll end up with brown looking lawn instead of fresh greeny ones. Always try to set a fix schedule to sharpen your mowing blade from time to time.

Applying lawn care products.

Do not panic when you see weeds start growing at your lawn. Try to identify what weeds are growing and learn what harm they will inflict on your current healthy lawn. Most weeds will appear depending on different situations which stimulates its appearance and growth. The most common weed you should pay attention to is the crabgrass, which is very well known as an "annual-weed". It generally reappears every year if your lawn has a clear history of crabgrass.

Pest Control.

Control, prevent and try to reduce any pest problem you currently have. The best idea to go with is to have a multiple variety of resistant plants. A proper plant selection and placement will also help greatly. Biological, mechanical or even pesticide solutions should compliment any of your pest controlling tasks. But do bare in mind that pesticides are frequently used only as a last resort, due to its toxic nature. Lastly but not least, a good aftercare of your grass is probably the best pest control you can ever have.

Get to know your soil pH.

Try to get a few patches of dry soil from different areas of your soil and get them to go through a soil test to determine the level of pH. Most local garden centers will provide such services. It is recommended that you ascertain the type of plant you wish to plant on the collected samples of soil because certain plants will grow better at certain pH levels.

Get some renovation done.

It is funny why so many people tend to get most of their gardening routines done during the spring. Besides fertilizing your lawn, renovating your lawn during spring is not such a good idea. Simply put, removing or disturbing lawn areas during spring will encourage weeds to appear on these newly empty patches you create. As you may have guessed, the best time for reseeding and replanting activities is during late summer and early fall when less weed competition.

About the Author

Provided by the Websition Article Team where you will find free web content for you to use on your website, newsletter, or ezine, all with royalty-free reprint rights. http://www.websition.com

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It is often risky and impractical to try to move fish. Fish are most sensible to to temperature changes that can hardly be avoidable during a move. So if they don’t have any special sentimental value to you - just don’t move them. Many aquarium stores may accept them and even offer a store credit, which you can use in another location close to the place you moved in. But if you don’t have this option here are some suggestions you may consider during your move:

Firstly, you need to take fish out of the aquarium and move them separately. Tanks are rarely built to withstand the stress of a move, especially with water inside. So you need to drain it after, of course, you finished putting all your fish in carrying containers. The main concern when moving a fishtank is its filtration system. The aerobic bacteria needed to preserve the life cycle of an aquarium and the life of fish starts to die after few hours without a flow of oxygen-laden water. It is not as crucial when you move short distance. What you need is to move about half of the water you’ve had in you fishtank to a new location to make sure the colony of aerobic bacteria survive. If you are moving long distance you’ll have to set up the tank exactly like a new one at your destination including one week delay.

Disassemble your aquarium before the move; heaters, pumps, filters and other media should be packed separately like fragile items. The tank itself should be in bubble wrap and packed in moving blankets. If possible, it is better not to use a moving van for transporting a fishtank but to put it in a trunk of your car.

Provided you are moving local, the actual move of your tank can take about a week with all the neccessary precautions making sure your beloved fish won’t sufer from the New Tank Syndrome. During this period you can put them either into your friend’s tank or into the pet store aquarium. Some pet stores do it for free, some can even offer additional services like packing and air shipping your fish for additional fees.

Now we came close to the actual packing and moving of the fish. Long before the move prepare the accessories you’ll need to move your fish. It might be styrofoam boxes, polythene bags, a cooler or other compartmentalized container. Take the fish out of the aquarium 15 minutes before you’ll drain it and put them in bags or styrofoam boxes: one fish per each container. Fill the fish containers with tank water and don’t forget that about a half of a container space should be left for the air pocket. Don’t feed your fish 24 hours before the move in order to make water in the containers as clean as possible. As a matter of fact, fish would feel too stressed to eat during the whole move - so don’t worry about feeding them; fish can live more than a week without food. Seal the styrofoam boxes with lids and bags - with rubber bands; to reduce the chance of leaking you can double bag your fish. Put the water plants in the separate containers too - they also need to be wet during the move. After you’ve finished packing the fish put all the bags with your pets into a container that can hold steady temperature during the whole period of the move - it might be a cooler. If you are moving far - it might be a good suggestion to get a battery powered air pump and occasionally change air in fish containers.

When you arrive to the place you’re moving in - set up the aquarium first. Add gravel, preferably from your old home; gravel contains ammonia-eating bacterias that are crucial for the aquarium not to go through New Tank Syndrome. Then fill the tank with the water you brought from the old place adding some chlorine remover. Fill the tank up with tap water of proper temperature, and turn on the filters. As the water is clearing out you may add a fish or two and watch closely for their reaction. It is absolutely normal for fish to panic and breathe harder in the new surroundings. But if a fish lies on the side and doesn’t move for few seconds put it back to a travelling container and check the tank for the proper temperature and water chemistry. Watch your fish and regularly check the tank during the first week to be sure your beloved ones haven’t got any disease.

http://www.ezmoving.com

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Trade shows provide the best face-to-face marketing effort
but shifts in economics and demographics are important to
note.

MORE SHOWS…
Globalization has opened the doors to new and expanded
shows around the world. The greatest increases are in
China, India and other parts of the Asian marketplace.

MORE COMPETITION…
Time is short and trade shows face competition from
corporate events, from golf events as association
fund-raisers or just networking to anything else in the
corporate incentive and consumer experiential marketing kit.

MORE CONSOLIDATION…
Show organizers and owners are aging or changing focus.
From major owners to small shows, show management
firms are selling to larger firms or specialist organizers.

MORE OUTSOURCING
When owners and organizers realize they can’t keep up with
new technology, rapidly growing markets, or shifts in
association demographics or industry economics, they
increasingly look for outside experts to handle all or part of
the trade show job.

MORE OPTIONS
Companies may opt to decrease space at big shows and
spread the dollars among smaller regional or local shows,
utilizing dealer, agent and representative networks to
spread the word about the company

MORE EMPHASIS ON MARKETING
Thanks to technology, there are more outlets for marketing -
e-mail, blogs, iPods and RFID follow-through - plus retro
(but much appreciated) hand-written invitations. Smart
exhibitors know their markets and how to reach them.

Julia O’Connor - Speaker, Author, Consultant - writes
about practical aspects of trade shows. As president of
Trade Show Training, inc,, now celebrating its 10th
year, she works with companies in a variety of
industries to improve their bottom line and marketing
opportunities at trade shows.

Julia is an expert in the psychology of the trade show
environment and uses this expertise in sales training
and management seminars. Contact her at
804-355-7800 or check the site
http://www.TradeShowTraining.com

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If like me you have a big music collection gathered from lots of sources, then you are probably having the same problems with the awful metadata that some tracks have.

A lot of my tracks have weird or missing track details, errors and for some tracks I have no ID3 tags at all for the artist and album. I also have a lot of duplicates which have happened from mistakenly importing the same CD twice, or when I’ve added a friends collection to mine and they have the same track but with a slightly different filename, so it slipped through the net.

Given that my collection is continuing to grow, and I am increasingly accessing my library via other PCs, devices and my Xbox via Xbox Media Centre I decided it was time to tidy things up before it became an impossible task.

Below are the steps I went through, which I will now do with all new tracks before they get into my library.

Step 1 Tagging

Even if your tracks have been imported directly from CD the ID3 tags can still contain errors, especially if you are importing old CDs or non-mainstream CDs. The best tool I have found to fix tags is MusicBrainz Tagger http://musicbrainz.org/tagger/index.html. This great tool scans your various music files and writes clean metadata tags (ID3 tags or Vorbis comment fields) to your files.

For files that MusicBrainz doesn’t recognize, MB submits acoustic fingerprints (TRM ids) of the files back to the server and asks the user to manually edit the track information, so that the next time someone uses the tool these tracks will be identified.

MusicBrainz allows you to set the threshold at which it thinks it has a match. For my collection I found that very few mistakes were made with a threshold of 80% and I was able to automatically update the tags on around 50% of my 8,000 track collection this way.

For the other 50%, MetaBrainz Tagger still made a pretty good guess as to what the correct tags were. In some cases I was able to automatically accept MB’s best stab, but in other cases I had to use the tools within MB to find the correct details. This took quite a long time, but was worth the effort as MB helped me identify a lot of previously unknown tracks and artists. Sorting by album proved to be the quickest way to process my tracks as once I’d confirmed what album a particular track came from I could usually process another 10 tracks from the same album immediately.

Step 2 - Re-import to iTunes

(a) iTunes unfortunately manages its own tag database so it won’t immediately pick up the new information. This can be fixed by:

- highlighting all tracks in the library, right clicking and selecting “Get Info.”
- Then click “OK” (BE SURE NOT TO CHECK ANY OF THE FIELDS OR YOU WILL LOSE THE VALUE FOR EVERY FILE).

After doing this, the files are all processed and the tag changes will be picked up, and your playcounts and playlists will remain the same.

(b) I had some problems with the above method as iTunes seemed to get a bit confused and wouldn’t find the modifed tracks so what I ended up doing was going into my iTunes folder, deleting the iTunes music library files, and re-importing my music folder which picked up all the new tag info.

WARNING: THIS WILL DELETE ALL PLAYCOUNTS AND PLAYLISTS

Step 3 - Removing Duplicates

Once you’ve tidied up your tags removing duplicates becomes much easier. iTunes has a ‘Show Duplicate Songs’ command in the Edit menu. It only matches track name, which should be fine if you’ve tidied up your tags. Once you’ve done this it’s just a case of working through the list and deleting duplicates.

Step 4 - Add Album Art

iTunes doesn’t automatically add the artwork from CDs. The iTunes Art Importer http://www.yvg.com/itunesartimporter.shtml solves this problem by adding album images from Amazon to your CDs - very clever.

It’s taken me a few evenings to do all this but it’s been worth the effort as now at least I can find tracks that I want to hear, and I also know now what I’m listening too!

The author runs a blog following developments in the internet and mobile internet sectors. With over 10 years experience in strategy consulting and business development, and has seen and lived through the highs, and the lows of the industry.

Based in London, the author can be contacted on admin@connectedinternet.co.uk and his blog can be found at http://www.connectedinternet.co.uk

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I just got a note from a 19 year-old business student who is
determined to start her own business. “It’s a trendy clothing
shop. I have the location, the start-up money, a lawyer, and an
accountant” she wrote enthusiastically. “My parents think I’m in
over my head but I’m determined to make my dream come true.”

That’s a situation most of us can identify with. You’ve got a
great idea for a new business and you’ve done every bit of
preparation you can, but in the back of your mind you know you
could fail. What can you do to make a small store go?

By far the most important factor is location. If at all
possible, find a location you can afford that has built-in
customer traffic. Mall locations are great but often too
expensive. Look for a nook near a group of stores or on a major
street that brings a steady flow of shoppers–the kind of
shoppers who would be interested in your store.

Find an affordable way to promote that reaches your best
prospective customers. Here are some other ways to save big on
very effective ads:

* Desktop publishing makes catalogs and brochures easy to
produce. Create your own booklet to include with orders.

* Get a toll free number. Even though long distance calls aren’t
nearly as expensive as they used to be, many customers will call
you faster if you list an 800 number. Mine is 888-429-6203.
Using the phone to sell person-to-person is often the fastest
way to get a buy.

* Advertise in specialty and neighborhood newspapers. I get
incredible response advertising in an entertainment paper placed
in restaurants. A classified ad is just $10 per week.

* Buy TV ads on cable TV. Cable rates are cheaper and you can
limit your commercials to specific parts of your city.

* Get a big cell phone package and give your cell number out to
everyone. When customers can reach you just about any time, you
get the sale.

* Give away or sell your own video. Nine in ten people own a
VCR. One friend has sold hundreds of his video telling how he
earns a living selling antiques on eBay.

If you can’t clearly see how you can effectively market your
store, stop immediately and reevaluate your plan.

Also, remember that marketing works best when it isn’t rushed.
The best advertising media require you to place your order well
in advance. Great designers, writers, and (especially!) TV
production firms are usually booked weeks into the future.

Quality. As you can quickly see, you get better quality when you
don’t rush your marketing. A top writer can take several weeks
to write your sales letter. We’ve worked 7 days a week to
improve the speed for good writing, but long copy can take a
professional writer several days of full-time work to complete.
Many expert designers like to flesh out several versions of your
ad, web site look, or logo before deciding on the best. That,
too, takes time.

Price. Planning your marketing well in advance can save you lots
of money. Let’s say you started planning this year’s ad plan way
back in October of last year. Today you would be taking full
advantage of advance ad buys, slack times for media, maybe be in
line to get cheap regional or remnant space in national
magazines.

More than anything else, planning your marketing well in advance
will help you avoid knee-jerk moves. Most marketing efforts fail
because the owner pulls the plug too soon and starts a new plan.
Insisting on taking your time will make your marketing more
consistent and effective.

Once you’ve marketed your way into the hearts of your customers,
a great tactic is to find a way to keep them coming back. A
great restarant down the street from me devised a great plan
during this past holiday season:

When I went to the cash register to pay my tab the waiter handed
me a $15 gift certificate. “That’s a gift to thank you for
coming in each week,” he said. How can this struggling
restaurant afford to give away gift certificates?

I noticed a big pile of these gift certificates next to the cash
register. Obviously they were handing these freebies out to all
their customers.

It’s a very smart move. While $15 is a nice amount, my tab
always comes to more. I’m sure that is the case for almost all
their customers. During the cold, dark months of January and
February when others restaurants have lots of empty tables, this
little restaurant is packed with customers returning with their
gift certificates. The amount deducted from each tab is
considered a small price for having the place filled during
otherwise slow months.

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Coaching youth sports is a challenge. Most of our kids are
really happy to have us step up to the plate and coach and,
despite the time we give up, most parents find the experience
equally rewarding. However, there are some major things that
every coach needs to do and understand before they start the
season: 1) coach with the proper attitude; 2) coach with the
proper fundamentals; and, 3) learn and teach the difference
between the “Dad Hat” and the “Coach Hat”.

Coaching the Right Attitude

We all love our kids and, let’s face it; we also love playing
sports with our kids. For me, it’s the way that I spend most of
my free time and it is right up there as one of my favorite
things to do. That being said, I also need to realize that
statistically, none of the kids that I coach will ever play
professional sports, nearly all of them will not play sports in
college, and many of them will not even play varsity sports in
high school. So, what does this mean for us as a coach? We need
to emphasize all the other aspects of sports and the life
lessons that make us love playing the game. Mostly, we need to
make the experience fun!

In 1988, Robert Fulghum wrote the book “All I Really Need to
Know I learned in Kindergarten”. I’ve often told people that you
can learn everything you need to know by playing sports -
especially youth sports. Many of the same lessons apply, but on
an even bigger scale where kids learn success and failure,
wining and losing, sportsmanship and teamwork, and how to
respond in many pressure situations. None of these are easy
lessons. Winning with grace is just as hard to teach as losing
with dignity. How can you do this and make sure that everybody
has a great season? That’s the trick.

Every team you ever coach, especially teams with younger kids,
will be split between kids that are talented and kids that are
not. The goal that you have as a coach is to make sure that
every one of those kids has a great experience and wants to play
again next year. I take the most pride in the job I did as a
coach when the worst kid on the team loves the sport and keeps
playing year after year. The way that I do this is to emphasize
things other than on field performance.

Coaching the Right Fundamentals

Kids of any age can learn to do things properly. They may not
have the motor skills developed yet, but they can at least try
to do it right. One of my favorite misconceptions is that
“practice makes perfect”. That’s totally wrong; practice doesn’t
make perfect, practice makes PERMANENT. What I try to teach is:
“Perfect Practice Makes Permanently Perfect”. That’s a pretty
big difference!

Of course, this really changes things for a youth coach because
we need to teach the correct fundamentals or we’ll simply be
reinforcing the bad habits kids develop. The hardest thing to do
as a coach is to try and correct a flaw that a kid has developed
over years of “practice”. This is even harder when the kid is
good, because correcting the fundamental flaw generally means
that getting worse before getting better. That means the kid is
going to be reluctant to try this “new” way and may not stick it
out. In the long run, the difference could be huge.

The solution is simple: we need to learn the right fundamentals
before we start coaching. It’s a responsibility that we accept
when we volunteer to coach. Now, up front, I want to make sure
to state that most of us think we know much more about sports
than we really do. That’s simply not true. Much of what we
learned was wrong. We may also not know the right way to
communicate what we know to kids. Or, we may not know anything
about the sport if we’re stepping in and coaching soccer or
another sport that wasn’t “big” when we were young.

Fortunately, there is help. Many leagues do a good job teaching
their coaches the fundamentals of the game. Some leagues even
offer mandatory coaching clinics for their coaches. These are
really good starts, but generally not enough - especially as the
kids you coach get older and better. Before every season that I
coach, I’ll watch several instructional tapes to review the
fundamentals and also learn new material. I re-watch tapes,
often with my kids that we’ve seen before and buy a couple of
new ones to add some wrinkles. Of course, at SportsKids.com, we
do offer 1,000’s of instructional books and videos, but the
point of this section is to simply say to use whatever method
you choose to make sure that you teach correct fundamentals.
Every kid, even young kids, can learn with good coaching and
remember: “Practice makes Permanent”.

The “Dad Hat” and the “Coach Hat”

There is a huge difference between being a “Dad” and being a
“Coach”. Each has different responsibilities and relationships
with the kids. Unfortunately, there isn’t a lot of overlap
between the two roles. I literally have two hats: one says “Dad”
and the other says “Coach”. Over the years, my kids and I have
learned to separate the two so I don’t wear the hats too often,
but it does make the distinction more literal. Coaching your own
children is one of the real challenges of youth sports because
sometimes, you child wants or expects to have a dad when you’re
the team’s coach. If you can separate these roles, and both of
your expectations, you and your child will have a much better
youth sports experience.

SportsKids.com 2788, Monte Mar Terrace, Los Angeles, CA, United
States. 90064 info@sportskids.com http://www.sportskids.com

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Detox Patches And Water
Taking the cholesterol example forward, cholesterol-reducing drugs may have some side effects and cause heart trouble. Instead a liver detox can ensure that the liver is cleansed of all the toxins that are the main reason for a high cholesterol producing liver. Though linked with the whole body a liver detox can immediately, ensure that it does not produce high quantities of cholesterol. The third type of detox program consists of a minimizing diet of simple and pure-organic foods, and diet with Master Cleanse. Watch out for house hold cleaners and even body products which all contain toxic ingredients. Master Cleanse program is highly popular with celebrities in Hollywood. Detoxifying the body has become an apparent key preventetive measure to all kind’s of health problems, which is the reason why you must be on the Master Cleanse

Why Use Master Cleanse Program
Dandelion - This is an herb that is good for the whole body, specifically the immune system. It works to eliminate toxins from the cells in the body. It also increases bile and helps it move along. It is credited with boosting white blood cells thus strengthening the immune system. See more on Master Cleanse at Master Cleanse Foot Detox is another simple and easy method of detoxifying. With this procedure you only have to place your foot in basin of salted water that contains ion generators. The ion generators are then supplied with a very low current of electricity which causes the production of positively charged and negatively charged ions that then attract opposite charged particles in the body.

Master Cleanse Benefits:
Master Cleanse is the world most popular diet program. Start by adding back one new food each day beginning with foods that are less likely to cause those reactions like beans fish and grains other than wheat before you move on to dairy sugar and wheat which are often problematic. Emotional RET Remedies: These wonderful homeopathic/flower essence combinations were developed by Professional Health Formulations to help with the emotional aspects of physical symptoms within the body. Seventy percent of all disease processes have some emotional component to them. So if you are doing all the right things and taking all the right drugs, supplements, and diet for something and it still isn’t working, these drops may be your ticket So, do start your master cleanse diet today. If you are being advised to have heart surgery be sure to get an alternate opinion on chelation therapy.

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Hooey! Horse Pucky! This has to be the most asinine statement to ever come out of anyone’s mouth. If you believe this nonsense then please just start writing us checks for a hefty part of your profits, because that’s what you are essentially doing.

Do you have a “George Costanza” wallet that’s obscenely thick because it’s stuffed with fifties? Do you use hundred dollar bills as fire fodder? Are you in the business of giving people ridiculous deals because you have more money than you know what to do with?

If the answer to these questions is yes then stop reading. This doesn’t apply to you.

Ahhh…still here? Figured that much - keep reading!

Let’s debunk this Tall Tale in stages.

Why can’t this be true?

If this were a true statement it would mean that people made buying decisions based on price.

BUZZZZ, wrong answer.

Never has any living human being ever made a buying decision based on price alone.

So, it’s a combination of things right?

Like price and advertising? You have the lowest price and you’ve gotten it out in front on as many people as possible, right? We think you can guess where this is going.

BUZZZZZZ, wrong again!

People don’t buy because of price and they don’t buy because of advertising. They buy because they are emotionally attached to the product, service or company.

They buy because you or your offering promises to affect them at some level of Maslow’s Hierarchy of Needs. This statement is so significant that it bears repeating. People make buying decision solely based on their emotions and Hierarchy of Needs! Yell that from the highest mountain top.

There’s a rather academic book by a gentlemen named S.I. Hayakawa entitled “Language in Thought and Action.” In this text, old S.I. discusses this concept in detail. Specifically, how language is most effective when geared toward these needs.

Survival, safety, belonging, esteem and self actualization. These are the needs I’m talking about.

Emotion in the sales process comes in many forms: emotionally committed to the product, emotionally committed to the benefits the product will deliver, emotionally committed to the sales person, the brand, the store.

There are lots of different avenues, but they all are emotionally driven. Not reason, not logic, not price, not advertising, not size, shape, color or smell. All of these things can contribute to the sales process, but they do not end with a buying decision.

People want products, services, or information that make them safer, better liked, better people, live longer, look prettier, feel better or live better.

If your offering can somehow be related to these needs, you can forget about the price - because your customer will.

Your Competition Doesn’t Have a Clue

Your competition likely doesn’t know this. By virtue of acknowledging and applying this concept, you will be scendsational.

Ever wonder how Starbucks can get $4 for a cup of coffee? As Larry David said in a “Curb Your Enthusiasm” episode, “What is this, coffee and milk? Who would have thought?”

Starbucks doesn’t sell coffee. Folgers sells coffee. Starbucks sells an experience and a feeling. Because of that, they can get the same amount for a cup of coffee as Folgers does for a six pound bucket of the stuff.

Find an Emotional Attachment

Finding a strong enough emotional attachment to your product will make customers buy at any price, regardless of the competition. You also can make them emotionally committed to you.

Impossible, you say? No not really. You know the old saying “The right tool for the job” or “He’s the best person for the job?” These are clichés for a reason. They are rooted in truth.

If someone feels, without a shadow of a doubt, that you have the right “tool” or that you are the right “man for the job,” they will become emotionally committed to you and they will pay your price.

Everyone will pay a little more for the resident expert. Did you hear that? I said, pay a little more. Not pay a little less than your competitor charges. I said pay more than your competitor.

You need to be the expert. You need to establish yourself as an expert in your field…the end all, be all, of your market segment…”The Go to Guy.” People will gravitate around you and they will pay a premium just to have YOU!

How Do I Become an Expert?

So you want to be the expert? It’s not really as hard as it sounds. Jeffrey Gitomer calls it “the hard work that makes selling easy.” Pat Williams implores people to read if they want power. Even though it’s not that hard to do, 99% of the people don’t do it. Most people are lazy. All you have to do is make a commitment to combat laziness and do the simple things required to be an expert.

Read. They say if you read a book a week for 6 months you will be an expert. If you read a book a week for a year, you will be a national expert. If you read a book a week for 2 years, you will be a global expert. Of course, the books all have to be on a related topic.

When is the last time you read a book in a week? When’s the last time you read a book? Most people will not be able to answer this.

Beware! Harriet Martineau poignantly said, “Readers are plentiful, thinkers are rare.” Reading alone is not enough. You must process the information, tear it apart, and rework it into ideas of your own.

Write. Write articles, write a book, write an e-book, or write a white paper. When you write something, people start to think of you differently.

Do your competitors write? Probably not. Do they read? Not most of them. These things are the things that you can do to become an expert and blow the pants off your competition.

Do You Still Want to Sell Low Price?

Low price is for the slackers who refuse to be interested enough in their target to develop an offering that will affect them at an emotional, needs-based level. It’s for those too lazy to do the hard work (come on, it’s really not that hard) it takes to become an expert.

If you’re stuck in the price game after reading this, you may want to reread and rethink your operation.

It’s plagued you for years. The age old tale is finally set straight.

Size matters - Bigger is better. You don’t want to miss this one! It all happens in the next installment.

Jimmy Vee and Travis Miller are the authors of “The Ten Tall Tales Of Traditional Advertising That Cost You Tons” and their newest release, “The Small Business Owner’s Guide To The Galaxy: Jim & Travis’s Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales.” Get FREE small business marketing tips, shortcuts and secrets - RIGHT NOW - at The Small Business Marketing Resource Site!

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